Social responsibility and personal success: A research note

Analyses of corporate social responsibility recognize that individual decisionmakers are paramount to implementing socially responsible programs, & that it is difficult to ask executives to act in a socially responsible manner if such actions have a negative impact on personal success. Here, mail questionnaire data obtained from 330 US advertising executives (representing a 17% response rate) are drawn on to explore the compatibility between social responsibility & advertising executives' incomes & titles. Findings indicate that neither penalties nor rewards accrue to advertising executives for socially responsible actions. Implications for executives wanting their organizations to be viewed as socially responsible are discussed. 2 Tables, 17 References. Adapted from the source document.