The President's Visual Image from 1945 to 1974: An Analysis of Spatial Configuration in News Magazine Photographs

Researchers argue that there is direct link between visual imagery, public opinion, and voting intentions. They note that advancements in photographic technology such as the development of telephoto lenses, smaller cameras, zoom lenses, and faster films have changed the way Americans view their president. The underlying assumption is that these photographs affect people's perception and the process of political socialization.