Some Things That Concern Me

Some Things That Concern Me

To improve the craft of opinion research the author makes these recommendations: (1) emphasize the “art” side of opinion research, (2) avoid establishing strict standards of performance, (3) push for more disclosure than the present code calls for, and (4) substitute question wording for sampling er...

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Veröffentlicht in:Public opinion quarterly 1983-10, Vol.47 (3), p.303-309
1. Verfasser: Roper, Burns W.
Format: Artikel
Sprache:eng
Schlagworte:
Arms control agreements
Governors
Mass media
Methodology
Political campaigns
Political candidates
Polls
Public opinion
Public policy
Research/Researcher/Researchers
Sampling errors
United States
Voting
Voting age
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Beschreibung
Zusammenfassung:To improve the craft of opinion research the author makes these recommendations: (1) emphasize the “art” side of opinion research, (2) avoid establishing strict standards of performance, (3) push for more disclosure than the present code calls for, and (4) substitute question wording for sampling error statement in public release of poll results.
ISSN:0033-362X
1537-5331
DOI:10.1086/268791