You Are What You Buy: Mass-Mediated Judgments of People's Worth

Based on only a list of supermarket purchases—cbic “upscale” products or generic brands—people make different judgments about other men's and women's character and responsibility, with heavier media consumers judging buyers of brand‐name products as also possessing more personal uirtues....

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Veröffentlicht in:	Journal of communication 1989-06, Vol.39 (2), p.46-54
Hauptverfasser:	Baran, Stanley J., Mok, Jin Ja, Land, Mitchell, Kang, Tae Young
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavior. Attitude Biological and medical sciences Feeding Practices Fundamental and applied biological sciences. Psychology Interpersonal relationships. Groups. Leadership Psychology. Psychoanalysis. Psychiatry Psychology. Psychophysiology Public Opinion Social Determination of Meaning Social psychology Sociology Texas
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Beschreibung
Zusammenfassung:	Based on only a list of supermarket purchases—cbic “upscale” products or generic brands—people make different judgments about other men's and women's character and responsibility, with heavier media consumers judging buyers of brand‐name products as also possessing more personal uirtues.
ISSN:	0021-9916 1460-2466
DOI:	10.1111/j.1460-2466.1989.tb01028.x