Metric Multidimensional Scaling of Viewers' Perceptions of TV in Five Countries
Perceptions of 4 major TV characters in each of 5 countries' most popular shows, & perceptions of the concepts showing emotion, being obedient, & me, were determined for approximately 100 parents & 200 children in each country (Japan, Korea, the Philippines, GB, & the US) using...
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| Veröffentlicht in: | Human organization 1986-07, Vol.45 (2), p.162-170 |
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| container_title | Human organization |
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| creator | Newton, Barbara J. Buck, Elizabeth B. Woelfel, Joseph A. |
| description | Perceptions of 4 major TV characters in each of 5 countries' most popular shows, & perceptions of the concepts showing emotion, being obedient, & me, were determined for approximately 100 parents & 200 children in each country (Japan, Korea, the Philippines, GB, & the US) using a paired comparison survey technique. Data were subjected to a metric multidimensional scaling routine to permit direct comparisons among the groups. Findings suggest cultural differences in the ways parents & children perceive TV characters; concepts & characters seemed to cluster along a reality & fantasy dimension. Focus is on the role of perceived emotion, sex-typing, & obedience in the viewer's identification with TV characters. 3 Tables, 1 Figure, 17 References. Modified AA |
| doi_str_mv | 10.17730/humo.45.2.224t1624033qj340 |
| format | Article |
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Data were subjected to a metric multidimensional scaling routine to permit direct comparisons among the groups. Findings suggest cultural differences in the ways parents & children perceive TV characters; concepts & characters seemed to cluster along a reality & fantasy dimension. Focus is on the role of perceived emotion, sex-typing, & obedience in the viewer's identification with TV characters. 3 Tables, 1 Figure, 17 References. 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| ispartof | Human organization, 1986-07, Vol.45 (2), p.162-170 |
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| source | Sociological Abstracts; Periodicals Index Online; JSTOR Archive Collection A-Z Listing |
| subjects | Brief Communications Children Daughters Fathers Great Britain Japan Mothers Parents Perceptions Philippines Sons South Korea Television Television broadcasting Television programs Television studies Television viewers Television viewing United States of America |
| title | Metric Multidimensional Scaling of Viewers' Perceptions of TV in Five Countries |
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