Metric Multidimensional Scaling of Viewers' Perceptions of TV in Five Countries

Metric Multidimensional Scaling of Viewers' Perceptions of TV in Five Countries

Perceptions of 4 major TV characters in each of 5 countries' most popular shows, & perceptions of the concepts showing emotion, being obedient, & me, were determined for approximately 100 parents & 200 children in each country (Japan, Korea, the Philippines, GB, & the US) using...

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Veröffentlicht in:Human organization 1986-07, Vol.45 (2), p.162-170
Hauptverfasser: Newton, Barbara J., Buck, Elizabeth B., Woelfel, Joseph A.
Format: Artikel
Sprache:eng
Schlagworte:
Brief Communications
Children
Daughters
Fathers
Great Britain
Japan
Mothers
Parents
Perceptions
Philippines
Sons
South Korea
Television
Television broadcasting
Television programs
Television studies
Television viewers
Television viewing
United States of America
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Zusammenfassung:Perceptions of 4 major TV characters in each of 5 countries' most popular shows, & perceptions of the concepts showing emotion, being obedient, & me, were determined for approximately 100 parents & 200 children in each country (Japan, Korea, the Philippines, GB, & the US) using a paired comparison survey technique. Data were subjected to a metric multidimensional scaling routine to permit direct comparisons among the groups. Findings suggest cultural differences in the ways parents & children perceive TV characters; concepts & characters seemed to cluster along a reality & fantasy dimension. Focus is on the role of perceived emotion, sex-typing, & obedience in the viewer's identification with TV characters. 3 Tables, 1 Figure, 17 References. Modified AA
ISSN:0018-7259
1938-3525
DOI:10.17730/humo.45.2.224t1624033qj340