THE STRENGTH IN WEAK TIES

THE STRENGTH IN WEAK TIES

Although communication may take place more easily among people who share similar attributes and have similar attitudes and beliefs, such communication may be in large measure redundant: no new informtion enters the system. For the diffusion of new information, the existence of some “heterophilous” r...

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Veröffentlicht in:Public opinion quarterly 1972-01, Vol.36 (3), p.361-366
Hauptverfasser: LIU, WILLIAM T., DUFF, ROBERT W.
Format: Artikel
Sprache:eng
Schlagworte:
Birth control
Communication/Communications/ Communicative/ Communicating/ Communicator/ Communicational
Contraception
Family planning
Friendship
Housewives
Ligation
Lower class
Neighborhoods
Philippine/Philippines
Traditional societies
Vasectomy
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Zusammenfassung:Although communication may take place more easily among people who share similar attributes and have similar attitudes and beliefs, such communication may be in large measure redundant: no new informtion enters the system. For the diffusion of new information, the existence of some “heterophilous” relationships seems to be a structural prerequisite. The following article offers evidence bearing on this proposition.
ISSN:0033-362X
1537-5331
DOI:10.1086/268018