Letters in Mass Magazines as “Outcroppings” of Public Concern

Cluster analysis based on the co-occurrence of key words in letters to national magazines yields qualitative indicators of the public's concerns and breaks new ground in content (and historical) research.

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Veröffentlicht in:Journalism Quarterly 1969-12, Vol.46 (4), p.743-752
Hauptverfasser: Roberts, Donald F, Sikorski, Linda A, Paisley, William J
Format: Artikel
Sprache:eng
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Zusammenfassung:Cluster analysis based on the co-occurrence of key words in letters to national magazines yields qualitative indicators of the public's concerns and breaks new ground in content (and historical) research.
ISSN:0022-5533
1077-6990
0196-3031
2161-430X
DOI:10.1177/107769906904600408