Letters in Mass Magazines as “Outcroppings” of Public Concern
Cluster analysis based on the co-occurrence of key words in letters to national magazines yields qualitative indicators of the public's concerns and breaks new ground in content (and historical) research.
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Veröffentlicht in: | Journalism Quarterly 1969-12, Vol.46 (4), p.743-752 |
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Format: | Artikel |
Sprache: | eng |
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Zusammenfassung: | Cluster analysis based on the co-occurrence of key words in letters to national magazines yields qualitative indicators of the public's concerns and breaks new ground in content (and historical) research. |
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ISSN: | 0022-5533 1077-6990 0196-3031 2161-430X |
DOI: | 10.1177/107769906904600408 |