Public-Access Cable TV: Audiences

Most people look on cable TV as though it were just another form of broadcasting--and so it is, for the first eight or ten channels. When a cable TV system operates up to 20 channels, however, as the FCC is presently requiring of all new systems in major market areas, the last five or ten channels e...

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Veröffentlicht in:Journal of communication 1975-07, Vol.25 (3), p.22-32
1. Verfasser: Bretz, Rudy
Format: Artikel
Sprache:eng
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Zusammenfassung:Most people look on cable TV as though it were just another form of broadcasting--and so it is, for the first eight or ten channels. When a cable TV system operates up to 20 channels, however, as the FCC is presently requiring of all new systems in major market areas, the last five or ten channels each receive such a small audience share that they cannot reasonably be used in the same ways or for the same purposes as broadcasting channels are.
ISSN:0021-9916
1460-2466
DOI:10.1111/j.1460-2466.1975.tb00602.x