Candidates, Issues and Party in Newspaper Political Advertisements

Candidates, Issues and Party in Newspaper Political Advertisements

A CONTENT ANALYSIS OF NEWSPAPER POLITICAL ADVERTISEMENTS IS USED TO EXAMINE SELECTED FINDINGS OF THE VOTING OF THE UNIVERSITY OF MICHIGAN SURVEY RESEARCH CENTER. THREE HYPOTHESES GENERATED FROM THE CENTER'S REPORTS ARE TESTED. THESE HYPOTHESES FOCUS ON PARTY IDENTIFICATION, CANDIDATE APPEAL, AN...

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Veröffentlicht in:Journalism & mass communication quarterly 1975-10, Vol.52 (3), p.499-504
Hauptverfasser: Humke, Ronald Gene, Schmitt, Raymond L, Grupp, Stanley E
Format: Artikel
Sprache:eng
Schlagworte:
Advertise/Advertising/Advertisement/ Advertisements
Advertising, Political
Newspaper/Newspapers
POLITICAL BEHAVIOR
POLITICAL CAMPAIGNS
POLITICAL PARTY
Political/Politically/ Politicalization (see also Politics)
POLITICIAN
PRESS, JOURNALISM
SOCIOLOGY
VOTING
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Zusammenfassung:A CONTENT ANALYSIS OF NEWSPAPER POLITICAL ADVERTISEMENTS IS USED TO EXAMINE SELECTED FINDINGS OF THE VOTING OF THE UNIVERSITY OF MICHIGAN SURVEY RESEARCH CENTER. THREE HYPOTHESES GENERATED FROM THE CENTER'S REPORTS ARE TESTED. THESE HYPOTHESES FOCUS ON PARTY IDENTIFICATION, CANDIDATE APPEAL, AND ISSUE ORIENTATION. THE POTENTIAL OF NEWSPAPER ADVERTISEMENTS AS A BASIS OF STUDY IS DEMONSTRATED.
ISSN:0022-5533
1077-6990
0196-3031
2161-430X
DOI:10.1177/107769907505200314