AN ADJUNCT TO THE ADVERTISING BUSINESS?

AN ADJUNCT TO THE ADVERTISING BUSINESS?

Corporate sponsorships have increased dramatically during the Thatcher years. Sponsorship of the arts as a way of advertising is discussed.

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Veröffentlicht in:The Political quarterly (London. 1930) 1990-10, Vol.61 (4), p.375-380
1. Verfasser: SHAW, ROY
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Business
Corporate sponsorship
Fine Arts (sponsors)
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container_title The Political quarterly (London. 1930)
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creator SHAW, ROY
description Corporate sponsorships have increased dramatically during the Thatcher years. Sponsorship of the arts as a way of advertising is discussed.
doi_str_mv 10.1111/j.1467-923X.1990.tb00826.x
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ispartof The Political quarterly (London. 1930), 1990-10, Vol.61 (4), p.375-380
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source Wiley Online Library Journals Frontfile Complete; Worldwide Political Science Abstracts; Periodicals Index Online; Political Science Complete
subjects Advertising
Business
Corporate sponsorship
Fine Arts (sponsors)
title AN ADJUNCT TO THE ADVERTISING BUSINESS?
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