AN ADJUNCT TO THE ADVERTISING BUSINESS?

AN ADJUNCT TO THE ADVERTISING BUSINESS?

Corporate sponsorships have increased dramatically during the Thatcher years. Sponsorship of the arts as a way of advertising is discussed.

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Bibliographische Detailangaben
Veröffentlicht in:The Political quarterly (London. 1930) 1990-10, Vol.61 (4), p.375-380
1. Verfasser: SHAW, ROY
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Business
Corporate sponsorship
Fine Arts (sponsors)
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Beschreibung
Zusammenfassung:Corporate sponsorships have increased dramatically during the Thatcher years. Sponsorship of the arts as a way of advertising is discussed.
ISSN:0032-3179
1467-923X
DOI:10.1111/j.1467-923X.1990.tb00826.x