The Impact of Web Site Campaigning on Traditional News Media and Public Information Processing

The Impact of Web Site Campaigning on Traditional News Media and Public Information Processing

This study examined the impact of Web site campaigning on traditional news media agendas and on public opinion during the 2000presidential election campaign. Based on an intermedia agenda-setting approach, this study demonstrated the direction of influence among three media in terms of the flow of i...

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Veröffentlicht in:Journalism & mass communication quarterly 2003-10, Vol.80 (3), p.528-547
Hauptverfasser: Ku, Gyotae, Kaid, Lynda Lee, Pfau, Michael
Format: Artikel
Sprache:eng
Schlagworte:
Agenda Setting
Candidates
Comparative studies
Coverage
Elections
Influence
Information Dissemination
Information processing
Internet
Internet access
Journalism
Mass Media Effects
News Coverage
News media
Political advertising
Political Campaigns
Political Candidates
Politics
Presidential elections
Presidents
Printed materials
Public opinion
Television news
United States of America
Web sites
Websites
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Zusammenfassung:This study examined the impact of Web site campaigning on traditional news media agendas and on public opinion during the 2000presidential election campaign. Based on an intermedia agenda-setting approach, this study demonstrated the direction of influence among three media in terms of the flow of information. An agenda-setting impact of Web site campaigning on the public was also identified.
ISSN:1077-6990
2161-430X
DOI:10.1177/107769900308000304