THE EFFECTS OF TELEVISION ON THE READING AND THE BUYING OF NEWSPAPERS AND MAGAZINES

THE EFFECTS OF TELEVISION ON THE READING AND THE BUYING OF NEWSPAPERS AND MAGAZINES

Over recent years there has been a decline in the circulation of many newspapers and magazines in Britain. This report is based on the first of three studies* by the writer, carried out to determine the causes of the decline. It deals with the influence of television upon the circulation and reading...

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Veröffentlicht in:Public opinion quarterly 1961-10, Vol.25 (3), p.366-381
1. Verfasser: Belson, William A.
Format: Artikel
Sprache:eng
Schlagworte:
Great Britain
London, England
Mass Media Effects
News media
Periodicals
Public opinion
Public television
Readership
Television
Television industry
Television programs
Television studies
Television viewers
Television Viewing
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Zusammenfassung:Over recent years there has been a decline in the circulation of many newspapers and magazines in Britain. This report is based on the first of three studies* by the writer, carried out to determine the causes of the decline. It deals with the influence of television upon the circulation and reading of fifty-three national publications.
ISSN:0033-362X
1537-5331
DOI:10.1086/267033