THE MASS MEDIA AND POLITICAL INFORMATION IN QUITO, ECUADOR

Does increased media exposure lead to greater political knowledge? If so, what kinds of knowledge are affected, and by which media? The authors explore these questions through interviews with a sample of adults in Quito, Ecuador. They consider as well the effects of media credibility and of preferre...

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Veröffentlicht in:Public opinion quarterly 1968-01, Vol.32 (4), p.575-587
Hauptverfasser: McLEOD, JACK M., RUSH, RAMONA R., FRIEDERICH, KARL H.
Format: Artikel
Sprache:eng
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Zusammenfassung:Does increased media exposure lead to greater political knowledge? If so, what kinds of knowledge are affected, and by which media? The authors explore these questions through interviews with a sample of adults in Quito, Ecuador. They consider as well the effects of media credibility and of preferred communications patterns within the family in mediating the relationships observed.
ISSN:0033-362X
1537-5331
DOI:10.1086/267647