THE ROLE OF VALUES IN PUBLIC OPINION RESEARCH

THE ROLE OF VALUES IN PUBLIC OPINION RESEARCH

The author argues for reversing the traditional emphases on attitudes and values in public opinion research and reports on some of his own work on value organization and change. The paper is based on an invited address presented at the annual meeting of the American Association for Public Opinion Re...

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Veröffentlicht in:Public opinion quarterly 1968-01, Vol.32 (4), p.547-559
1. Verfasser: Rokeach, Milton
Format: Artikel
Sprache:eng
Schlagworte:
Assessed values
Beauty
Cultural values
Economic value
Intellectual freedom
Mass media
Political attitudes
Psychological attitudes
Public opinion
Research/Researcher/Researchers
Social psychology
Social psychology/Social psychologist/Social psychological (see also Psychosocial)
Value/Values/Valuation/ Valuations
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Beschreibung
Zusammenfassung:The author argues for reversing the traditional emphases on attitudes and values in public opinion research and reports on some of his own work on value organization and change. The paper is based on an invited address presented at the annual meeting of the American Association for Public Opinion Research in Santa Barbara, California, May 9, 1968.
ISSN:0033-362X
1537-5331
DOI:10.1086/267645