Mass Media Believability: A Study of Receiver Judgments
Multivariate analysis of large N data on comparative believability of the media reveals subtle differences in their images; it also shows newspapers are seen as least objective, even by those who rate them most believable.
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Veröffentlicht in: | Journalism Quarterly 1969-04, Vol.46 (1), p.20-28 |
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Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | Multivariate analysis of large N data on comparative believability of the media reveals subtle differences in their images; it also shows newspapers are seen as least objective, even by those who rate them most believable. |
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ISSN: | 0022-5533 1077-6990 0196-3031 2161-430X |
DOI: | 10.1177/107769906904600103 |