Mass Media Believability: A Study of Receiver Judgments

Multivariate analysis of large N data on comparative believability of the media reveals subtle differences in their images; it also shows newspapers are seen as least objective, even by those who rate them most believable.

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Veröffentlicht in:Journalism Quarterly 1969-04, Vol.46 (1), p.20-28
1. Verfasser: Jacobson, Harvey K
Format: Artikel
Sprache:eng
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Zusammenfassung:Multivariate analysis of large N data on comparative believability of the media reveals subtle differences in their images; it also shows newspapers are seen as least objective, even by those who rate them most believable.
ISSN:0022-5533
1077-6990
0196-3031
2161-430X
DOI:10.1177/107769906904600103