Surveys on Media of Mass Communication of Public Opinion Research Centre

To determine the role of press & radio (P&R) as agents of mass culture in Poland, an analysis was undertaken of the following 4 questionnaire surveys completed by the PO RES Centre of Polish Radio & TV: (1) quota sample dealing with P & R information to & from Ur dwellers (N=2,600) (2) area sample of newstands at which a random sample of S's (N=1,200) were questioned on att's toward changes in newspaper circulation, (3) quota sample of Warsaw adults' (N=800) interests in opinions of P&R econ information, & (4) representative sample of adult Ru pop's (N=1,700) use of P&R & cultural needs. Results show that 'the amount of interest in P&R is dependent primarily on the level of educ' - is are signif at .05 levels between educ &: (a) reading of weekly press (WP) (Tschuprov C (T)=.25), (b) reading of daily press (DP) (T=2.), & (c) listening to the radio (R) (T=.13). Also found are relationships between DP, WP, & R on the one hand, sex & age on the other (which are then related to educ. Also, educ is related to greater involvement in civic activity, & T of P&R is related to type of interest. P. D. Montagna.