Black Talk Radio: Defining Community Needs and Identity

This article presents research concerning the relationship between media & public spheres through an investigation of an African American-owned & -operated talk-radio station in Chicago. The article concludes that, contrary to some scholars' pessimistic view of commercial media's role in the decline of the public sphere, the radio station portrayed here is an integral & useful institution for the Black public sphere in Chicago. The study reveals how African American community members & listeners use the station as a public forum wherein traditional political concerns, as well as identity politics, are aired & discussed. Furthermore, the article argues that it is precisely because the station is owned & operated by Blacks that it is able to draw & sustain a substantial & loyal audience. Because they trust the station to "talk their talk," community members are enthusiastic about participating in the station's conversational activities & are even willing to make personal financial contributions when advertising revenue is low. 2 Tables, 40 References. Adapted from the source document.