Social Identity and Preferred Ethnic/Racial Labels for Blacks in Canada

A number of studies conducted in the United States have found that Black and African American are the preferred labels for ethnic/racial self-designation by Blacks. The purpose of this study was to assess which labels were preferred (and disliked) by a sample of Black Canadian students (N = 101), as well as to uncover the personal meanings of their preferred labels. In addition, the relationships between label preferences and measures of ethnic/racial identity developed in America (African Self-Consciousness Scale, Black Racial Identity Attitude Scale) and Canada (York Ethnic Identification Scale) were examined. Although Black was the most preferred label, the following four types of preferred labels were identified: Black, Africentric, Caribbean, and Canadian. Different label preferences were associated with different measures of social identity. Issues of social identity and ethnic/racial self-designation for Blacks in Canada are discussed.