Media and Youth: Access, Exposure, and Privatization

To describe US youth's access & exposure to the full array of media, as well as the social contexts in which media exposure occurs. A cross-sectional national random sample of 2065 adolescents aged 8 through 18 years, including oversamples of African-American & Hispanic youth, completed questionnaires about use of TV, videotapes, movies, computers, video games, radio, compact discs, tape players, books, newspapers, & magazines. US youngsters are immersed in media. Most households contain most media (computers & video game systems are the exception); the majority of youth have their own personal media. The average youth devotes 6 3/4 h to media; simultaneous use of multiple media increases exposure to 8 h of media messages daily. Overall, media exposure & exposure to individual media vary as a function of age, gender, race/ethnicity, & family socioeconomic level. TV remains the dominant medium. About one-half of the youth sampled uses a computer daily. A substantial proportion of children's & adolescents' media use occurs in the absence of parents. American youth devote more time to media than to any other waking activity, as much as one-third of each day. This demands increased parental attention & research into the effects of such extensive exposure. 4 Tables, 9 References. Adapted from the source document.