Consumer Power from Corporations' Perspective. Drawing Lessons from Mistakes: Shell Ten Years after Brent Spar

Kammerer, responsible for corporate communications at Shell Germany, analyses how much public protest affects corporate policies. As examples he chooses Shell & Nike. Since both confessed sustainable economic action, transparency & continious dialogue with NGOs, they have drawn consequences from their mistakes. The same should be expected from consumers. Often the behaviour of consumer associations differs from the behaviour of the people they represent. Adapted from the source document.