Television: Existence Modality

Focuses on a recently growing gap between the TV-makers & TV-viewers, between the institution of television & the society in Russia. Author's approach accentuates the study of TV both as an element of everyday life & as a form of social knowledge. Original empirical data are a constituent part of author's efforts. The trouble with the present-day TV in Russia is diagnosed as an outcome of four challenges, which have so far not been duly recognized by the TV-makers: (1) reflection on common identity; (2) processes in the collective memory; (3) pegging out the field of self-assertion & self-realization; & (4) representation of the everyday life space, a very fluent, contradictory, & subjective matter of inquiry. Figures, References. Adapted from the source document.