Between Invigilation and Seduction. Internet Users and Practices of Gathering and Processing Data

The article concerns social aspects of gathering and processing data recorded online. Changes in the forms of control enabled by the development of microelectronics and information and telecommunication technologies are the context of the analysis. The specific issues of the social space of the Internet include: possibilities to gather and process data regarding user's behavior, processes of matching content with individual's profile, threats of spyware, and emergence of the political movement of privacy protection. Additionally, there is a brief review of hitherto empirical research on privacy and digital surveillance. Adapted from the source document.