Educating the Eye of the Beholder: American Cosmetics Abroad

Educating the Eye of the Beholder: American Cosmetics Abroad

American beauty products betoken cultural dominance--and symbolize opportunity and freedom. By linking aesthetic ideals and beauty rituals to the "American way," the cosmetics industry has made cold creams and lipstick and skin lighteners into improbable emblems of women's modernizati...

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Veröffentlicht in:Daedalus (Cambridge, Mass.) Mass.), 2002-09, Vol.131 (4), p.101-109
1. Verfasser: Peiss, Kathy
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Aesthetics
Asia
Beauty
Business
Business structures
Company marketing practices
Consumer goods industries
Cosmetic industry
Cosmetics
Cosmetics industry
Cultural relations
Democracy
Export-import trade
Graphics
History
Industries
International aspects
Marketing
Rituals
Signs and symbols
Social aspects
United States
United States history
US exports
Women
Women consumers
World wars
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Beschreibung
Zusammenfassung:American beauty products betoken cultural dominance--and symbolize opportunity and freedom. By linking aesthetic ideals and beauty rituals to the "American way," the cosmetics industry has made cold creams and lipstick and skin lighteners into improbable emblems of women's modernization and independence.
ISSN:0011-5266
1548-6192