Managing stakeholder loyalty: when satisfaction is just not enough

Managing stakeholder loyalty: when satisfaction is just not enough

Examines reasons why "stakeholder value" is a more appropriate measure of strategic health of HMOs than satisfaction with health care; case of a large midwestern HMO, how stakeholder assessments of value drive loyalty, and other issues; US.

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Bibliographische Detailangaben
Veröffentlicht in:Marketing health services 1999-04, Vol.19 (1), p.20-29
Hauptverfasser: Reidenbach, R Eric, McClung, Gordon W
Format: Magazinearticle
Sprache:eng
Schlagworte:
Health maintenance organizations
Medical sector
Medical service
Public opinion
United States
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Beschreibung
Zusammenfassung:Examines reasons why "stakeholder value" is a more appropriate measure of strategic health of HMOs than satisfaction with health care; case of a large midwestern HMO, how stakeholder assessments of value drive loyalty, and other issues; US.
ISSN:1094-1304