The American Association of Advertising Agencies (4As) Standards of Practice: How Far Does This Professional Association's Code of Ethics' Influence Reach?

The American Association of Advertising Agencies (4As) Standards of Practice: How Far Does This Professional Association's Code of Ethics' Influence Reach?

In a national survey, members of 4As agencies were contrasted with non-member agencies to determine awareness and influence of the 4As Standards of Practice, the Professional Code of Ethics for 4As members. The 4As Code was selected because the 4As represents the principle professional association o...

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Veröffentlicht in:Journal of business ethics 1998-08, Vol.17 (11), p.1155-1161
Hauptverfasser: Maes, Jeanne D., Jeffery, Arthur, Smith, Tommy V.
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Advertising agencies
Advertising industry
Billing
Business ethics
Corporate responsibility
Ethical behavior
Ethical codes
Ethics
Industries
Marketing
Moral agency
Morality
Professional associations
Professional organizations
Professionalism
Questionnaires
Social norms
Social responsibility of business
United States
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Beschreibung
Zusammenfassung:In a national survey, members of 4As agencies were contrasted with non-member agencies to determine awareness and influence of the 4As Standards of Practice, the Professional Code of Ethics for 4As members. The 4As Code was selected because the 4As represents the principle professional association of the support service industry, advertising.
ISSN:0167-4544
1573-0697
DOI:10.1023/A:1005790324722