Elections: Reliability Trumps Competence: Personal Attributes in the 2004 Presidential Election
This research note presents data demonstrating that George W. Bush enjoyed a substantial advantage over John Kerry in terms of how voters perceived their personal qualities. This advantage was particularly evident on reliability, integrity, and strength of leadership. Multivariate analysis of voting...
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Veröffentlicht in: | Presidential studies quarterly 2006-12, Vol.36 (4), p.705-713 |
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Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | This research note presents data demonstrating that George W. Bush enjoyed a substantial advantage over John Kerry in terms of how voters perceived their personal qualities. This advantage was particularly evident on reliability, integrity, and strength of leadership. Multivariate analysis of voting choices supports the conclusion that these factors provided the crucial margin of victory for Bush's reelection in 2004. |
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ISSN: | 0360-4918 1741-5705 |
DOI: | 10.1111/j.1741-5705.2006.02576.x |