Gays, lesbians and consumer behavior: theory, practice, and research issues in marketing

Gays, lesbians and consumer behavior: theory, practice, and research issues in marketing

Examines discrimination against homosexuals by salesclerks, public reaction to advertisements with homosexual content, and other issues; US; 13 articles.

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Bibliographische Detailangaben
Veröffentlicht in:Journal of homosexuality 1996-01, Vol.31 (1/2), p.9-244
1. Verfasser: Wardlow, Daniel L
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Discrimination against gays and lesbians
Gays
Lesbians
Marketing
Media
United States
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Beschreibung
Zusammenfassung:Examines discrimination against homosexuals by salesclerks, public reaction to advertisements with homosexual content, and other issues; US; 13 articles.
ISSN:0091-8369