Toward the Internationalization of Consumerism

The consumerism movement has been largely uninational in scope, bypassing or exempting multinational corporate activities in overseas markets. Little progress and relatively few attempts have been made to coordinate consumer protection activities on a global scale. While numerous viable consumerism...

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Veröffentlicht in:California management review 1974-10, Vol.17 (1), p.86-92
Hauptverfasser: Gaedeke, Ralph M., Udo-Aka, Udo
Format: Artikel
Sprache:eng
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Zusammenfassung:The consumerism movement has been largely uninational in scope, bypassing or exempting multinational corporate activities in overseas markets. Little progress and relatively few attempts have been made to coordinate consumer protection activities on a global scale. While numerous viable consumerism programs are to be found in the industrialized countries, few, if any, exist in the less developed nations.
ISSN:0008-1256
2162-8564
DOI:10.2307/41164548