The role of guanxi in negotiations in the Pacific Basin

A Chinese cultural practice involving a commonality of shared relationships and a reciprocal obligation to respond to requests for assistance; application to business dealings.

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Veröffentlicht in:Journal of global marketing 1989-03, Vol.3 (2), p.7-23
1. Verfasser: Brunner, James A
Format: Artikel
Sprache:eng
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Zusammenfassung:A Chinese cultural practice involving a commonality of shared relationships and a reciprocal obligation to respond to requests for assistance; application to business dealings.
ISSN:0891-1762