Leased Departments as a Major Force in the Growth of Discount Store Retailing
Little attention has been given to the unusual strategic significance of leased departments in the early development and maturation of discount retail organizations. In this article, the authors analyze the reasons for the unprecedented reliance upon leased departments, examine the origin and growth...
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Veröffentlicht in: | Journal of marketing 1970-01, Vol.34 (1), p.39-46 |
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Hauptverfasser: | , , |
Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | Little attention has been given to the unusual strategic significance of leased departments in the early development and maturation of discount retail organizations. In this article, the authors analyze the reasons for the unprecedented reliance upon leased departments, examine the origin and growth characteristics of leased department companies, and evaluate the future prospects for leased departments in discount companies. |
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ISSN: | 0022-2429 1547-7185 |
DOI: | 10.1177/002224297003400111 |