The Mass Media in an Underdeveloped Village

The Mass Media in an Underdeveloped Village

Even at the low development level of a small Andean village, there are persons receiving messages from the modern mass media. The study suggests that the process of media audience building may be fundamentally the same in this quite different culture as in the United States.

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Bibliographische Detailangaben
Veröffentlicht in:Journalism Quarterly 1963-01, Vol.40 (1), p.27-35
1. Verfasser: Deutschmann, Paul J
Format: Artikel
Sprache:eng
Schlagworte:
Communication
Villages
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Beschreibung
Zusammenfassung:Even at the low development level of a small Andean village, there are persons receiving messages from the modern mass media. The study suggests that the process of media audience building may be fundamentally the same in this quite different culture as in the United States.
ISSN:0022-5533
1077-6990
0196-3031
2161-430X
DOI:10.1177/107769906304000104