Formulating corporate objectives and strategies

Formulating corporate objectives and strategies

In this article Hans G. Krijnen sets out to illustrate part of the strategic policy-making of a firm. he uses three economic basic-aims and three groups of strategies. The basic-aims have been linked with the strategies which, in the author's opinion, contribute most towards the realisation of...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Long range planning 1977-08, Vol.10 (4), p.78-87
1. Verfasser: Krijnen, Hans G.
Format: Artikel
Sprache:eng
Schlagworte:
Corporate objectives
Corporate planning
Flexibility
Long term
Management
Market penetration
Objectives
Product development
Return on investment
Strategic planning
Strategy
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:In this article Hans G. Krijnen sets out to illustrate part of the strategic policy-making of a firm. he uses three economic basic-aims and three groups of strategies. The basic-aims have been linked with the strategies which, in the author's opinion, contribute most towards the realisation of meaningful goals. He believes it should be possible to deduce some broad guidelines from the relationships mentioned, to be able to make a choice among a number of new product–market combinations.
ISSN:0024-6301
1873-1872
DOI:10.1016/0024-6301(77)90107-8