The Role of Advertising in Modern Society

The Role of Advertising in Modern Society

The case for advertising is succinctly stated by the chairman of the advertising department in the School of Journalism and Communications at the University of Illinois. This paper was written for a symposium on marketing which is soon to be published in book form by the University of Illinois Press...

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Veröffentlicht in:Journalism Quarterly 1951-12, Vol.28 (1), p.31-38
1. Verfasser: Sandage, C H
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
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Beschreibung
Zusammenfassung:The case for advertising is succinctly stated by the chairman of the advertising department in the School of Journalism and Communications at the University of Illinois. This paper was written for a symposium on marketing which is soon to be published in book form by the University of Illinois Press.
ISSN:0022-5533
1077-6990
0196-3031
2161-430X
DOI:10.1177/107769905102800104