Semantic Style Variance in Personality Questionnaires

Terms such as often, usually, and sometimes frequently modify items found in personality questionnaires. Semantic style refers to individual differences in the quantitative meanings subjects give such terms. This study investigated the relation between semantic style variables and questionnaire measures of social desirability, extraversion, and neuroticism. Significant associations were found for two of these three personality scales: social desirability and neuroticism. If semantic style is shown to be pervasive and appreciable in its influence on questionnaire response, its systematic control should become a psychometric goal of some importance. Techniques are discussed for thus achieving more valid questionnaire measures.