Self-perceived influences of family, friends, and media on adolescent clothing choice

The self-perceived influence of parents, siblings, friends, and media on adolescent clothing choice was examined in a survey of 478 adolescents in the Th, 9th, and 12th grades from two Midwestern school districts. Differences in self-perception of who or what has the most influence on the clothes ad...

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Veröffentlicht in:Family and consumer sciences research journal 1998-06, Vol.26 (4), p.425-443
Hauptverfasser: Wilson, J.D. (University of Kentucky.), MacGillivray, M.S
Format: Artikel
Sprache:eng
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Zusammenfassung:The self-perceived influence of parents, siblings, friends, and media on adolescent clothing choice was examined in a survey of 478 adolescents in the Th, 9th, and 12th grades from two Midwestern school districts. Differences in self-perception of who or what has the most influence on the clothes adolescents choose to wear were examined by chi-square analysis and found to be significant for grade, ethnicity, and residence. Friend influence increased with grade, whereas parental influence decreased. Blacks were influenced most by media, whereas Whites were influenced most by friends. Rural adolescents were influenced more by friends than were urban adolescents. Of those indicating media as most influential in their clothing choices, significant differences were found for gender, grade, ethnicity, and residence. Findings reveal that media is the most important self-perceived influence on Black adolescents, is less influential with females, gains influence as adolescents age, and has almost twice as much influence on urban adolescents as rural
ISSN:1077-727X
1552-3934
DOI:10.1177/1077727X980264003