Effect of Internet Book Reviews on Purchase Intention: A Focus Group Study
This study employs focus group interviews to understand the effect of Internet book review characteristics on consumer purchase intentions. The number, length, positive or negative content, and order in which reviews appear have a significant effect. These results can provide Internet bookstores wit...
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Veröffentlicht in: | The Journal of academic librarianship 2005-09, Vol.31 (5), p.461-468 |
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Hauptverfasser: | , , |
Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | This study employs focus group interviews to understand the effect of Internet book review characteristics on consumer purchase intentions. The number, length, positive or negative content, and order in which reviews appear have a significant effect. These results can provide Internet bookstores with a reference for managing their book reviews. They can also be of help to librarians in collection development and book circulation promotion. |
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ISSN: | 0099-1333 1879-1999 |
DOI: | 10.1016/j.acalib.2005.05.008 |