Effect of Internet Book Reviews on Purchase Intention: A Focus Group Study

This study employs focus group interviews to understand the effect of Internet book review characteristics on consumer purchase intentions. The number, length, positive or negative content, and order in which reviews appear have a significant effect. These results can provide Internet bookstores wit...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:The Journal of academic librarianship 2005-09, Vol.31 (5), p.461-468
Hauptverfasser: Lin, Tom M.Y., Luarn, Pin, Huang, Yun Kuei
Format: Artikel
Sprache:eng
Schlagworte:
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:This study employs focus group interviews to understand the effect of Internet book review characteristics on consumer purchase intentions. The number, length, positive or negative content, and order in which reviews appear have a significant effect. These results can provide Internet bookstores with a reference for managing their book reviews. They can also be of help to librarians in collection development and book circulation promotion.
ISSN:0099-1333
1879-1999
DOI:10.1016/j.acalib.2005.05.008