Tonight's Top Story: Commercial Content in Television News

While marketers look for creative ways to promote products on television, critics suggest the integrity of television news is being compromised by commercial content. This exploratory study investigates local and national news programming on ABC, CBS, NBC, FOX, PBS, and CNN for evidence of two comme...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Journalism & mass communication quarterly 2004-12, Vol.81 (4), p.807-822
Hauptverfasser:	Wood, Michelle L. M., Nelson, Michelle R., Cho, Jaeho, Yaros, Ronald A.
Format:	Artikel
Sprache:	eng
Schlagworte:	Citizen Participation Commercialization Commercials Conglomerates Content analysis Democracy Evidence Followup Studies Information communication Literature Reviews Mass media Media coverage News Media News Reporting News services Programming Public relations Television Television advertising Television news Television programmes Television programming Television programs Vertical integration Video Technology
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Beschreibung
Zusammenfassung:	While marketers look for creative ways to promote products on television, critics suggest the integrity of television news is being compromised by commercial content. This exploratory study investigates local and national news programming on ABC, CBS, NBC, FOX, PBS, and CNN for evidence of two commercial practices: unpaid brand/company content and cross-promotion with other station shows and services. The content analysis confirms that a substantial amount of commercial content exists; however, programs differ greatly in the amount and types of commercial content featured. Local news programs were found to have significantly more commercial content than their national counterparts.
ISSN:	1077-6990 2161-430X
DOI:	10.1177/107769900408100406