A Branded World: Adventures in Public Relations and the Creation of Superbrands
Henderson reviews A Branded World: Adventures in Public Relations and the Creation of Superbrands by Michael Levine.
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| Veröffentlicht in: | Journalism & mass communication quarterly 2004, Vol.81 (1), p.195-196 |
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| Format: | Review |
| Sprache: | eng |
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| container_end_page | 196 |
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| container_issue | 1 |
| container_start_page | 195 |
| container_title | Journalism & mass communication quarterly |
| container_volume | 81 |
| creator | Henderson, Julie K |
| description | Henderson reviews A Branded World: Adventures in Public Relations and the Creation of Superbrands by Michael Levine. |
| format | Review |
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| fulltext | fulltext |
| identifier | ISSN: 1077-6990 |
| ispartof | Journalism & mass communication quarterly, 2004, Vol.81 (1), p.195-196 |
| issn | 1077-6990 2161-430X |
| language | eng |
| recordid | cdi_proquest_miscellaneous_57568906 |
| source | SAGE Complete A-Z List; Alma/SFX Local Collection |
| subjects | A branded world Advertising Arrests Book review abstracts Brand image Case studies Levine, Michael Marketing Nonfiction Public relations |
| title | A Branded World: Adventures in Public Relations and the Creation of Superbrands |
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