A Branded World: Adventures in Public Relations and the Creation of Superbrands

A Branded World: Adventures in Public Relations and the Creation of Superbrands

Henderson reviews A Branded World: Adventures in Public Relations and the Creation of Superbrands by Michael Levine.

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Bibliographische Detailangaben
Veröffentlicht in:Journalism & mass communication quarterly 2004, Vol.81 (1), p.195-196
1. Verfasser: Henderson, Julie K
Format: Review
Sprache:eng
Schlagworte:
A branded world
Advertising
Arrests
Book review abstracts
Brand image
Case studies
Levine, Michael
Marketing
Nonfiction
Public relations
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Zusammenfassung:Henderson reviews A Branded World: Adventures in Public Relations and the Creation of Superbrands by Michael Levine.
ISSN:1077-6990
2161-430X