Complaining Behavior of Academic Library Users in South Korea
This study investigates the influences of the antecedent factors on the complaints and resulting behaviors of 582 university library users in South Korea. There were statistically significant relationships between personal norms and negative word of mouth and indirect voice behaviors, between servic...
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Veröffentlicht in: | The Journal of academic librarianship 2004-03, Vol.30 (2), p.136-144 |
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Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | This study investigates the influences of the antecedent factors on the complaints and resulting behaviors of 582 university library users in South Korea. There were statistically significant relationships between personal norms and negative word of mouth and indirect voice behaviors, between service importance and negative word-of-mouth behavior, and between perceived severity of dissatisfaction and most of the specific complaint responses. |
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ISSN: | 0099-1333 1879-1999 |
DOI: | 10.1016/j.acalib.2004.01.004 |