The Advertising Age Encyclopedia of Advertising

The Advertising Age Encyclopedia of Advertising

Bowers reviews "The Advertising Age Encyclopedia of Advertising" edited by John McDonough and Karen Egolf.

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journalism & mass communication quarterly 2003, Vol.80 (2), p.449-450
1. Verfasser: Bowers, Tom
Format: Review
Sprache:eng
Schlagworte:
Advertising
Advertising agencies
Advertising expenditures
Book review abstracts
Citations
Editing
Editors
Egolf, Karen
Encyclopedias
Essays
Ethics
Government (Administrative Body)
McDonough, John (author)
Nonfiction
Special Libraries
The advertising age: Encyclopedia of Advertising
Online-Zugang:Volltext
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Beschreibung
Zusammenfassung:Bowers reviews "The Advertising Age Encyclopedia of Advertising" edited by John McDonough and Karen Egolf.
ISSN:1077-6990
2161-430X