Dimensions Do Not Exist: A Reply to Brendan McSweeney

A reply is presented of Brendan McSweeney's article which was a critical examination of the author's 1980 book Culture's Consequences. McSweeney misses the point completely about the research on organizational cultures. The organizational culture study tried to identify the values component that differentiated organizations within the same country rather than similar organizations across nations. The practical consequences of the fact that the national culture component relates primarily to values, the organizational component to practices, are far-reaching. Values are hardly changeable, whereas practices can be modified - given sufficient management attention.