Dimensions in appreciation of car interior design

We report two studies in which the interplay between stimulus properties and perceiver characteristics in the appreciation car interiors was investigated. In Experiment 1 three design components, complexity, curvature and innovativeness, which are all thought to affect design appreciation were combined in a fully factorial design. All dimensions were confirmed to affect ratings, and curvature and innovativeness particularly affected the attractiveness ratings. Curved and non‐innovative designs were generally preferred. Moreover, participants who were particularly interested in art were more sensitive to curvature and innovativeness. In Experiment 2 two dimensions of Experiment 1 were replicated using similar stimuli. Moreover, the specific effects of a design knowledge treatment were investigated. Results replicated the preference for curved and non‐innovative (rather classic) designs. The treatment had only small effects, which support a general rather than dimension‐specific effects of cognitive pre‐information. Copyright © 2005 John Wiley & Sons, Ltd.