Managing Job Seekers' Organizational Image Beliefs: The Role of Media Richness and Media Credibility

In this article, the authors assessed job seekers' organizational image beliefs before & after they experienced 3 recruitment media. The authors examined whether perceptions of media richness & credibility were related to improvements in the correspondence between job seekers' image beliefs & firms' projected images. Both media richness & credibility perceptions were associated with correspondence between job seekers' image beliefs & firms' projected images. However, results revealed that richness & credibility perceptions were likely to enhance job seekers' initial beliefs about firms' images when their beliefs were positive but did not diminish job seekers' beliefs about firms' images when their initial impressions were too positive. 4 Tables, 1 Figure, 2 Appendixes, 66 References. [Copyright 2006 American Psychological Association]