Individual Environmental Initiative: Championing Natural Environmental Issues in U.S. Business Organizations

Several bodies of literature contributed to a framework describing how 3 activities - identifying, packaging and selling - can lead to successful environmental championing. The results of a field study comparing successful and unsuccessful championing episodes in US businesses supported the framework. Individuals who successfully championed environmental issues engaged in more environmental scanning, employed particular framing dimensions and presentation styles, and used several influence tactics. For some championing behaviors, successful outcomes depended on the strength of the strength of a company's environmental paradigm.