Risk Perception in the Short Run and in the Long Run
There is an ongoing controversy in financial economics regarding the role of time horizon in portfolio selection. This problem is relevant in a broader context, wherever consumers or managers make decisions that involve both time and risk. The purpose of this paper is to review recent findings from...
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| Veröffentlicht in: | Marketing letters 1999-08, Vol.10 (3), p.267-283 |
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| container_end_page | 283 |
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| container_issue | 3 |
| container_start_page | 267 |
| container_title | Marketing letters |
| container_volume | 10 |
| creator | Baz, Jamil Briys, Eric Bronnenberg, Bart J. Cohen, Michèle Kast, Robert Viala, Pascale Wathieu, Luc Weber, Martin Wertenbroch, Klaus |
| description | There is an ongoing controversy in financial economics regarding the role of time horizon in portfolio selection. This problem is relevant in a broader context, wherever consumers or managers make decisions that involve both time and risk. The purpose of this paper is to review recent findings from the decision making literature so as to shed new light on how the short run vs. long run contingency may determine risk taking and perception. |
| doi_str_mv | 10.1023/A:1008193420722 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0923-0645 |
| ispartof | Marketing letters, 1999-08, Vol.10 (3), p.267-283 |
| issn | 0923-0645 1573-059X |
| language | eng |
| recordid | cdi_proquest_miscellaneous_38781238 |
| source | SpringerLink Journals; Business Source Complete; Jstor Complete Legacy |
| subjects | Ambiguity Betting Decision making Decision theory Economic uncertainty Expected utility Investment horizon Investment risk Lotteries Marketing Perception Perceptions Portfolio management Probability Random variables Risk Risk aversion Risk aversion preference Studies Uncertainty Utility functions |
| title | Risk Perception in the Short Run and in the Long Run |
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