Risk Perception in the Short Run and in the Long Run

Risk Perception in the Short Run and in the Long Run

There is an ongoing controversy in financial economics regarding the role of time horizon in portfolio selection. This problem is relevant in a broader context, wherever consumers or managers make decisions that involve both time and risk. The purpose of this paper is to review recent findings from...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Marketing letters 1999-08, Vol.10 (3), p.267-283
Hauptverfasser: Baz, Jamil, Briys, Eric, Bronnenberg, Bart J., Cohen, Michèle, Kast, Robert, Viala, Pascale, Wathieu, Luc, Weber, Martin, Wertenbroch, Klaus
Format: Artikel
Sprache:eng
Schlagworte:
Ambiguity
Betting
Decision making
Decision theory
Economic uncertainty
Expected utility
Investment horizon
Investment risk
Lotteries
Marketing
Perception
Perceptions
Portfolio management
Probability
Random variables
Risk
Risk aversion
Risk aversion preference
Studies
Uncertainty
Utility functions
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:There is an ongoing controversy in financial economics regarding the role of time horizon in portfolio selection. This problem is relevant in a broader context, wherever consumers or managers make decisions that involve both time and risk. The purpose of this paper is to review recent findings from the decision making literature so as to shed new light on how the short run vs. long run contingency may determine risk taking and perception.
ISSN:0923-0645
1573-059X
DOI:10.1023/A:1008193420722