Environmental Stewardship in UK agriculture: A comparison of the environmentally sensitive area programme and the Countryside Stewardship Scheme in South East England

Research into the adoption of Environmental Land Management Schemes (ELMS) has typically sought to identify the defining characteristics of participants and the ‘barriers to entry’ that dissuade others from joining. More recently, attention has focused on the motivation of participants and non-participants in helping to understand patterns of participation. This paper compares the pattern of participation in two distinct schemes operating in South East England. Indirect evidence suggests that scheme design and implementation is influencing the type of farmer joining and their motivation for doing so. Results from a survey of farmers also support the idea that the schemes are recruiting from different sections of the farming community. ESA farmers are largely motivated by financial gain, whereas those enrolling land in the Countryside Stewardship Scheme have more clearly defined conservation motives. Although there is also a ‘core’ of resistant non-participants, further changes to the design and delivery of policy could encourage a large number of ‘potential enrolers’ to join.